CHALLENGE

Armstrong Garden Centers’ marketing department was responsible for managing and distributing signage to dozens of retail locations across the region. Their process relied on phone calls and emails to collect orders from individual stores—a manual approach that was time-consuming, error-prone, and inefficient.

Compounding the issue, Armstrong maintained a library of over 4,500 unique signs. Coordinating which signs each store needed, in what quantity, and by when was a logistical challenge. Lead times often stretched to 4–5 weeks, delaying in-store marketing and causing frustration for both the marketing team and retail managers.

Armstrong Garden Centers’ marketing department was responsible for managing and distributing signage to dozens of retail locations across the region. Their process relied on phone calls and emails to collect orders from individual stores—a manual approach that was time-consuming, error-prone, and inefficient.

Compounding the issue, Armstrong maintained a library of over 4,500 unique signs. Coordinating which signs each store needed, in what quantity, and by when was a logistical challenge. Lead times often stretched to 4–5 weeks, delaying in-store marketing and causing frustration for both the marketing team and retail managers.

SOLUTION

Sir Speedy Whittier proposed a centralized online ordering site tailored specifically to Armstrong’s needs. Each store received secure, individual access to the portal, which featured visual previews of all available signage.

This enabled store personnel to easily identify and order only the signs they needed in the correct quantities—eliminating guesswork and miscommunication.

Our team also integrated production and fulfillment workflows, ensuring print-on-demand accuracy and rapid turnaround.

RESULT

By implementing a custom online ordering solution, Sir Speedy Whittier helped Armstrong Garden Centers transform a fragmented, manual signage process into an efficient, scalable, and reliable system—freeing up their marketing team to focus on strategy rather than logistics.

• Lead Time Reduction: Order fulfillment dropped from 4–5 weeks to just 3–5 days, depending on store location.
• Improved Accuracy: Visuals and structured ordering drastically reduced errors in ordering and fulfillment.
• Operational Efficiency: The marketing department no longer had to manage individual store orders manually.
• Scalability: The system supports ongoing additions to their sign library without disrupting operations.

CASE STUDY

Category: RETAIL
Client: Armstrong Garden Centers